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Business Administration/Marketing Associate in Science Degree [2007]Program Director:Steve Floyd Program Goal: This degree program prepares students for employment in the field of marketing, or to transfer to the University of South Florida's A.S. To Bachelor of Applied Science degree program. Careers include working as marketing managers in small- and medium-sized businesses, being a sales representative for a variety of businesses, working in the field of advertising, and working in management of retail establishments. The program goals include instruction in the areas of marketing, advertising, retailing, management, and personal selling as they relate to the business world. Emphasis is on practical real-life settings with a minimum of theory. Basic communications, problem-solving and dealing effectively with people are all stressed in this programs. General Education Courses
Program Core Courses **Please consult the Course Description section of the catalog for any prerequisites.
Area of SpecializationAll Students must complete the academic courses and general business courses above. A student then will specialize by completing the marketing courses. Marketing Courses
* Students are required to complete the University of South Florida foreign language required if they have not already done so. ** A grade of "C" or better must be attained for all courses taken for this degree. Students enrolling in this degree program are eligible for the AS/A.A.S. Job Guarantee Program and may obtain eligibility and application information from the program manager or career resource centers. |
